As a B2B-focused marketer with Apartment List, I targeted professionals in the property management industry.
We focused on LinkedIn for our paid and organic social media strategies.
Our campaigns included a diverse mix of content, evenly distributing topics and calls-to-action specific to prospects in each of the Awareness, Consideration, and Decision stages of the buyer’s journey.
Lead Generation Post
Year-End Reflection
Industry Conference Appearance Announcement
Acquisition Announcement
Client Testimonial Lead Generation Post
Webinar Follow-Up
Holiday Message to Our Partners