Email marketing was one of the first channels we optimized at Apartment List.
We identified our strongest value propositions using weekly A/B tests in the second quarter of 2022. Using the results from that experiment, we developed a schedule to distribute messaging around those topics throughout the year.
Along with B2B lead-generation campaigns, I also developed emails for our active client base, including Monthly Newsletters, Year-End Recaps, Webinar Registration Invites, and more.
Lead Generation Campaign: Guaranteed ROI
Lead Generation Campaign: Lea Lite
Lead Generation Campaign: Market Insights
Lead Generation Campaign: Save Time
Lead Generation Campaign: Lea Trial
Year-End Recap
Monthly Client Newsletter
